Merrill Lynch - Victim or Convict?*



Mini Case Code : CLIM043
Publication date : 2005
Subject : International Marketing
Industry : Financial Services
Length : 04 Pages
Price : Rs. 100

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Key words:

Merrill Lynch & Co. Inc (Merrill Lynch), financial management advisory companies, banking and financial services businesses, controversies


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The caselet discusses the various unethical practices alleged to have been committed by Merrill Lynch, a financial services company. It focuses on the relationship between Enron and Merrill Lynch that drew a lot of attention at a time when Enron had become entangled in a scam. The caselet also discusses the face-saving damage control measures taken up by Merrill Lynch.


» Need for ethical practices in financial services companies
» Role of Merrill Lynch in the Enron scam
» Merrill Lynch's unethical practices
» Was Merrill Lynch victimized in the Enron fiasco?


Merrill Lynch & Co. Inc (Merrill Lynch) one of the world’s leading financial management advisory companies, was initially known as Charles E Merrill & Co.

The company was founded by Charles E Merrill (Merrill) on January 6, 1914. Merrill changed the company’s name to Merrill Lynch & Co in 1915 after his friend Edmund C Lynch joined him in the business.

The company, which started out as a stockbrokerage and investing firm in the early 1900s, later expanded into various banking and financial services businesses...

Questions for Discussion:

1. Do you think Merrill Lynch was victimized in relation to the Im Clone and the Enron fiasco? Discuss.

2. Comment on the measures that Merrill Lynch took as part of a damage control exercise.