GE's E-Business Strategies*



Mini Case Code : CLIM046
Publication date : 2005
Subject : International Marketing
Industry : Plastics, Medical Systems, Aircraft Engines
Length : 05 Pages
Price : Rs. 100

To download this case click on the button below, and select the case from the list of available cases:

» International Marketing
Short Case Studies

» Marketing Case Studies **
» ICMR Case Study Collection
» ICMR Courseware
» View Detailed Pricing Info

Key words:

General Electric Company (GE), Internet, business practices, e-business strategy, transactional website, e-business practices, iCenter, WebMD, e-business marketplace, reliable information interchange, business applications, e-mail-based transactions, electronic marketplaces, online technologies, online sales, product list, online tool, e-Buy, e-Make, and e-Sell


* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.


ICMR India ICMR India ICMR India ICMR India RSS Feed

The caselet discusses the various e-business initiatives of GE. It shows how the company profited in the way of improved sales through its e-business initiatives. It focuses on the optimal use that the company made of technology in its e-business strategies and explains the role of e-business strategies in improving the effectiveness of the company's business operations.


» How e-commerce can improve the efficiency in business operations
» The role played by technology in e-business
» Measures that GE adopts to effectively implement e-commerce in its businesses


Edison General Electric Company was founded in 1890 by Thomas Alva Edison, the inventor of incandescent electric lamp. In 1892, the company combined with another major electrical company, the Thomson-Houston Company, to form the General Electric Company (GE).

GE, in due course of time, diversified into many businesses such as appliances, aircraft engines, plastics, etc. By 2004, GE was a diversified technology, media and financial services company. The company’s product profile included aircraft engines, power generation, medical imaging, television programming, plastics, financial services, etc.

Keeping in line with the advancement in technology, the company adopted the Internet into its business practices and was also named as the “best e-business company” in 2000 by Internet Week...

Questions for Discussion:

1. Describe how GE went about implementing various e-business projects.

2. What benefits did GE derive from the implementation of its e-business strategy?