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Li Ning: Brand Growth and Excellence in China Available
Innovation at Cirque Du Soleil
KickStart: A Business Model to Tackle Poverty
CavinKare's Innovative Marketing Strategies
Hindustan Lever's Foray into Network Marketing
The Marlboro Story
Toyota Prius - A Case in New Product Development
Google and the 'Click Fraud' Menace
Radio Mirchi - Spicing up the Indian Air Waves
Real Madrid: The Galacticos Era Available
PVR Ltd.'s Growth and Future Prospects
Kingfisher Airlines - The 'Funliner Experience'
Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Available
Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Available
Unilever's “Real Beauty” Campaign for Dove Available
Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy
Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics
Glacéau: Marketing Vitaminwater
Google and its TV Ads Program Available
iRobot's Roomba: Bringing Robots into Homes
Hershey: Going through a Sweet Recession


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