Google Australia-How Should It Respond To Australia`s News Media Law?

Google Australia-How Should It Respond To Australia`s News Media Law?
Case Code: BENV043
Case Length: 10 Pages
Period: 2015-2021
Pub Date: 2022
Teaching Note: Not Available
Price: Rs.300
Organization: Google Australia Pty Ltd
Industry: Technology & Communications
Countries: Australia
Themes: Regulatory Environment , Government Policies, International Business,Stakeholder Management
Google Australia-How Should It Respond To Australia`s News Media Law?
Abstract Case Intro 1 Case Intro 2 Excerpts


The case focuses on the regulatory challenges faced by Australia’s federal government to ensure that news media businesses in Australia would be fairly remunerated for the content they generated that were displayed as links on search enginesand address the issue of market dominance of technology firms like Google Australia over media organizations in Australia.

The case describes the objectives of the Australian Government to implement the ‘News Media Bargaining Code’ in 2020. The case touches upon the viewpoints of various stakeholders on the proposed Code including analysts and policy makers. The case then focuses on Google’s reaction to this Code and the approach taken by the company to minimize the implications of such a regulatory initiative by the Australian government.

The case offers learners the opportunity to delve into the regulatory challenges of operating in foreign markets, the importance of stakeholder management, and the issues of competitive practices in the digital economy. The case is suitable for post graduate and executive programs that offer courses on International Business and Business Environment.


The case is structured to achieve the following teaching objectives:

  • Gain an understanding on theregulatory environment.
  • Examine the need for government regulations on digital advertising.
  • Understand the role of stakeholder management in international business.
  • Become aware of the need for corporate communications during crisis management.
  • Explore the challenges of defining and implementing competition policies for platform businesses.



Digital Economy; Data privacy; Social media; Digital Advertising; Data Security; Ethics;Corporate Communication; Anti-trust Laws, Competition Policy; Regulatory Environment; Stakeholder Management; Monopoly;

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