BP: Putting Profits Before Safety?
	
 
		
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Case Details:
  
Case Code : BECG071 
Case Length : 21 Pages 
Period : 2005-2007 
Pub Date : 2007 
Teaching Note : Available 
Organization : BP Plc. 
Industry : Oil and Chemical 
Countries : USA, Europe 
 
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Excerpts Contd...
The Baker Report
	
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On January 16, 2007, the Baker report was released at Houston, Texas. As 
expected, the Baker report was very critical of BP's approach to process safety 
at its refineries in the US. The panel said that a lack of focus on 
manufacturing process safety on BP's part contributed to the March 2005 accident 
in Texas. It said that BP had failed to give process safety the same emphasis 
that it gave to personal safety and environmental initiatives. The report said 
that the management should have paid more attention to earlier incidents, such 
as product chemical releases and fires at the plant. The Baker report also said 
that the top management at BP had failed, as they had apparently ignored 
concerns raised by lower-level employees... 
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Critics Question BP'S "Green"Image and Culture
The Baker report was a big blow to BP's reputation and a major embarrassment for 
BP's top brass. The safety lapses at BP coupled with the findings of the Baker 
report led many to question BP's integrity as well as its corporate culture. 
Some wondered whether the oil and gas behemoth built by Browne was 
“fundamentally flawed”. The announcement of Browne's early departure was viewed 
by some as an admission of its flawed practices... 
Damage Control at BP
Soon after the Baker report was released, BP said that it would implement its 
recommendations. Browne said that the findings of the report were consistent 
with its own findings and were in fact already being implemented in BP's 
refineries. Browne also said that it would take time to bring about big changes 
in a large organization and that still a lot needed to be done...  
	
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		Outlook
		
		Analysts felt that BP was already on the “right track” as far as its 
		safety culture was concerned. They expected BP to spend generously on 
		process safety experts, health and safety auditors, process engineers, 
		etc. Expenditure on equipment was also expected to rise. Some experts 
		felt that the order from the top was to spend – and this time as before, 
		the employees would fall in line and obey. Some analysts felt that it 
		would be a tough task for anyone to fit into Browne's shoes. But on the 
		positive side, Browne was leaving behind a “strong and well-positioned” 
		oil company...  | 		
	 
 
Exhibits
 
Exhibit I: The Old and New Logo of BP 
Exhibit II: BP's Financial Summary (In US$ Billion) 
Exhibit III: Prudhoe Bay: Corrosion Spend Versus Production 
Exhibit IV: Chart of BP's Stock Price at the New York Stock Exchange 
Exhibit V: The 10 Recommendations of the Baker Panel 
 
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