Environment Sustainability Initiatives at Cisco
| Case Code: BECG169 Case Length: 11 Pages Period: 2019 Pub Date: 2021 Teaching Note: Available |
Price: Rs.300 Organization: Cisco Systems Inc. Industry: Technology & Communications Countries: United States Themes: Environmental Sustainability, Emerging Technologies, Ethics in Information Technology, Sustainability |
Abstract Case Intro 1 Case Intro 2 Excerpts
Excerpts
Green at Cisco
Since the early 2000s, Cisco had been working to reduce its carbon footprint by engaging customers, partners, and employees in efforts to manage their impact on the environment and by developing IT solutions that could help the company in addressing the issue of climate change..
Green Efforts by Cisco IT Department
The IT department at Cisco adopted various communications and collaboration technologies in the organization to help the company achieve productivity and at the same time maintain the environment sustainability goals of the company. Sean Worthington, Vice President, IT Business Services, Cisco, said, “As part of the coordinated company approach, our focus is to use Cisco IT’s technology, knowledge, and employee goodwill to improve Cisco’s environmental performance while we share our learnings with our customers and partners.” ..
Research Triangle Park
Research Triangle Park (RTP) in North Carolina, USA, was the second largest campus of Cisco. In the year 2018, RTP set goals to achieve 100 percent renewable energy, water neutrality, and zero waste by the year 2020. Renewable energy was generated locally from on-campus solar at RTP. The results of this campus were used to attain environmental sustainability in other campuses across the globe..
Remanufacturing and Recycling Programs
A business unit at Cisco, Cisco Capital Remarketing, had been playing a major part in remanufacturing returned units for reuse since the year 2000. This business unit remanufactured and sold approximately 2,800 different individual types of products in technology areas including switching, routing, security, wireless, unified communications, peripherals, and more and serviced customers in 66 countries across SMB, commercial, government, enterprise, and service provider segments. In 2007, this business unit remanufactured more than 410,000 units. This step saved close to 4800 tons of information technology equipment from ending up in landfills around the globe..
Circular Economy
At the World Economic Forum in 2018, Cisco CEO Chuck Robbins pledged that the company would take forward steps regarding sustainability like creating new business models built on the principles of a circular economy. Creating a circular economy business model required great coordination and collaboration among the company’s operations, sales and marketing, and sustainability organizations departments. Cisco launched the Circular Economy Executive Change Network – a cross-functional network of 10 senior thought leaders who supported the circular economy objectives by backing the vision, encouraging engagement, and providing business support. The Circular Economy Executive Change Network had the goal of incorporating circular design principles into all new Cisco products by 2025..
Exhibits
Exhibit I: Some Awards and Recognitions Earned by Cisco for its Sustainability Efforts
Exhibit II: What is Green IT
Exhibit III: Areas of Environmental Initiatives at Cisco
Exhibit IV: Cisco Circular Economy Strategic Pillars
Exhibit V: Teams at Cisco to Achieve the Goal of Circular Economy
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