'Gramin Suvidha Kendra': MCX's Corporate Social Opportunity Approach to Inclusive Growth

            
  
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Case Details:

Case Code : BECG109
Case Length : 26 Pages
Period : 2006-2009
Pub Date : 2010
Teaching Note : Available
Organization : Multi Commodity Exchange of India Ltd.
Industry : e-commerce
Countries : India

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This case study was compiled from primary sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation.

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Excerpts

Background Note

MCX, headquartered in Mumbai, was founded by Jignesh Shah as a subsidiary of the Financial Technologies (India) Limited-one of the world's leading companies offering technology Intellectual Property and domain expertise to create and trade on financial markets...

The Problem and the Opportunity

After launching its operations in November 2003, MCX operated as an electronic platform to buy or sell commodity futures contracts. This, according to the company, helped in efficient price discovery as all the information available in the public domain could be utilized in the user's market operations...

Gramin Suvidha Kendra - The Village Convenience Center

In 2006, MCX decided to set up the GSK initiative. The GSK center located in a particular place offered various facilities to the farmers including price/market information, addressing technical queries regarding farming, providing scientific warehousing facilities, warehouse receipt issuance, and access to finance, quality inputs, and bank loans...

 Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies

GSK Operating Model and Services

GSK operated on a 'spokes and hub' model that leveraged on the existing multi-tiered structure of India Post. In this structure, head post offices (HOs) existed at the city level, sub-post offices (SOs) at the taluka (sub-city) level, and branch-post offices (BOs) at the village level. Postal bags were exchanged on a daily basis between BOs and SOs...

The Relationship with India Post

MCX and India Post mutually decided on the details of the post offices selected for launching GSK. MCX entered into an MoU with each State Postal department wherein MCX was entitled to the use of the premises or a portion of the premises in each of the post offices...

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