'Gramin Suvidha Kendra': MCX's Corporate Social Opportunity Approach to Inclusive Growth

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A survey undertaken by MCX in Jalgaon in November 2007 to study the impact of GSK services found that there was significant crop diversification among the growers. The members interviewed said that they were able to obtain better prices from the market by holding on to their produce for sale at a more price-opportune time... Ensuring Sustainability MCX faced many internal and external challenges in launching and scaling up the GSK initiative. According to Shunmugam, 'building a business model around it was challenging to move toward self-sustainability and scalability' as funding remained a constraint to the model...

MCX's vision was to make GSK a self-sustainable model and to ensure that each farmer in these villages got the correct market price for his produce, that he used the best farm inputs for the highest possible yield and quality of yield, and that the warehouse receipt financing through banks became the norm...

Exhibit I: MCX: A Snapshot
Exhibit II: MCX: A Timeline
Exhibit III: MCX's Vision and Mission Statements
Exhibit IV: GSK: Key Milestones
Exhibit V: GSK: Some Statistics
Exhibit VI: A Branch Post Master Updating the Price Information in the Blackboard
Exhibit VII: Farmers Observing the Price Information in the Blackboard
Exhibit VIII: The Deliverables of MCX and India Post as per the MoU
Exhibit IX: Farmer Awareness Program at Solapur GSK Center

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