Facebook Inc.: Navigating Data Privacy?

'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Case Code: BECG172
Case Length: 12 Pages
Period: 2007-2021
Pub Date: 2021
Teaching Note: Not Available
Price: Rs.300
Organization: Facebook Inc.
Industry: Technology & Communications
Countries: United States
Themes: Data Privacy, Corporate Image & Identity,Social Media,Accountability
'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Abstract Case Intro 1 Case Intro 2 Excerpts


The Aftermath of a Decade Long History of Data Privacy Issues

Facebook had been facing various concerns regarding its data privacy competency over a decade without their having anymajor impact on its operations and revenues. However, its inability to convince users, policy makers, and activists of its willingness to take a firm stand on data privacy for such a long time finally led to repercussions on various fronts..

The Road Ahead

Over the years, Facebook had positioned itself as the most dominant social media company, and the second-largest advertising platform in the world. According to estimates from eMarketer , Facebook has built a US$40 billion US digital advertising business as of March 2021, second only to that of Google ($50 billion)..


Exhibit I: Financial Highlights of Facebook
Exhibit II: Leading Countries based on Facebook Audience as of July 2021 (in Millions)
Exhibit III: Key Companies Involved in the Facebook Data Privacy Scandal
Exhibit IV: Screenshot of Tim Cook’s Tweet

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