Winner of EFMD Case Writing Competition, 2020 in the Corporate Social Responsibility category

SC Johnson and the Global Ocean Plastic Crisis

'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Case Code: BECG168
Case Length: 14 Pages
Period: 2018-2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.400
Organization: SC Johnson & Son, Inc.
Industry: -
Countries: United States
Themes: Business Ethics, Corporate Responsibility,Sustainability,Business Ethics
'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

The history of SCJ dates back to 1886 when its founder, Samuel Curtis Johnson (Samuel), a salesman, purchased a parquet flooring business from Racine Hardware Manufacturing Coin Racine, Wisconsin, and founded his own company. By 1898, Samuel had developed a line of floor care products made from wax that generated more sales than the entire original flooring business. SCJ’s legacy of giving back to communities started with Samuel who donated 10% of his income for civic improvements to be made in his hometown Racine..

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