Sustainable Packaging Practices at The Better Packaging Co.

Case Code: BECG171
Case Length: 18 Pages
Period: 2018-2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.400
Organization: The Better Packaging Co.
Industry: Environment & Waste Management Services
Countries: New Zealand,Australia
Themes: Sustainability, Business Ethics,Environmental Sustainability,Socially-responsible Business Practices
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Abstract Case Intro 1 Case Intro 2 Excerpts


In May 2021, Rebecca Percasky (Percasky), co-founder of New-Zealand-based sustainable packaging company The Better Packaging Co. (TBPCo.),was declared as one of the winners of the International Cartier Women’s Initiative (Cartier). Percasky was chosen by Cartier for being a woman entrepreneur who was making an impact by running a business which emphasized social and environmental sustainability. She was one of the eight winners at Cartier,receiving prize money of US$100,000, and was the first New Zealand woman to win the South Asia and Oceania section of the global competition. Commenting on winning the competition, Percasky said, “I feel incredibly honoured to be included in a really impressive group of women.” ..

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