Tata Motors' Acquisition of Daewoo Commercial Vehicles

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR158 Electronic Format: Rs. 500;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Mergers | Acquisitions | Strategic Alliances
Case Length : 16 Pages
Period : 2003 - 2005
Organization : Tata Motors Limited, Daewoo
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Auto & Ancillaries


The case examines the first-ever overseas acquisition by an Indian automobile company. It gives a detailed account of the acquisition of Daewoo Commercial Vehicles plant by Tata Motors, world's sixth largest commercial vehicle manufacturer.

The case describes the acquisition process along with the financial aspects of the deal. It explores the synergies arising from the acquisition. It also examines the efforts made by Tata Motors to integrate the acquired company. Finally, the case explores the future of Tata Motors in the light of the acquisition.


To understand the implications of acquisitions from the broader strategic framework of a company and the environmental variables like competition

To understand how synergies become a strong rationale for mergers

To analyze how post-integration strategies are developed

To understand how an overseas acquisition deal is structured and carried out

To appreciate the impact of acquisitions in helping a company expand on a global scale


  Page No.
Introduction 1
Background Note 2
The Acquisition 4
Synergies 6
Integration Issues 6
Outlook 8
Exhibits 10


Tata Motors, Daewoo Commercial Vehicle Company Limited, Mergers and acquisitions, Cross-border merger, Daewoo Motors, Militant trade unions, Synergies, Integration issues, Downstream activities, Cost management, Globalisation, Daewoo Group, South Korea, Gunsan plant, Tata, Arising Acquisition, DWCV, Commercial Vehicle, Locomotive Company, Daimler-Benz

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