The Adidas - Reebok Merger

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Case Details:


Case Code : BSTR177 Electronic Format: Rs. 400;
Courier (within India):Rs. 25 Extra
Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Mergers | Acquisitions | Strategic Alliances
Case Length : 20 Pages
Period : 1997-2005
Organization : Reebok, Adidas
Pub Date : 2005
Teaching Note : Not Available
Countries : US, Germany
Industry : Sports and Sporting Goods Equipment


The case discusses the proposed merger of Reebok International Limited with Adidas-Salomon AG.

It describes the recent trends and studies the ongoing merger in the sporting goods industry.

The case presents the rationale behind the decision to merge.

Finally, the case ends with a debate on whether the merger would be successful.


The recent trends and structure facing the sporting goods industry
The reasons for the ongoing mergers and acquisitions in the industry and its future
The rationale behind the Adidas and Reebok merger
Whether the merger will be successful in the long-term


  Page No.
Introduction 1
Background Note 2
The Sporting Goods Industry 6
The Merger 8
The Synergies 8
Integration Issues 11
The Track Ahead 12
Exhibits 14


Adidas-Salomon AG, Reebok International Limited, Nike International Inc., Mergers and Acquisitions (M&As), US, Germany Federal Trade Commission, Financial Performance, Bargaining Power, Distribution Network, Integration Issues, Footwear and apparel market, Interbrand, Ries and Ries Consulting, Merged entity, Market Capitalization, Synergies, Herbert Hainer and Paul FiremanDassler Brothers OHG, Adolf Dassler (Adi), Rudolf Dassler (Rudolf), Dassler Brothers Sports Shoe Factory, Sports Shoe, Sporting Goods

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