Reviving Motorola - The Zander Way

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR197 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Corporate Turnaround
Case Length : 19 Pages
Period : 1995-2005
Organization : Motorola
Pub Date : 2006
Teaching Note : Not Available
Countries : US
Industry : Consumer Electronics


This case examines the strategies adopted by Edward Zander to turn around US based telecom giant - Motorola, which was making losses in the early 2000s.

It discusses the business problems faced by Motorola since the late 1990s and details the measures taken by Zander to bring Motorola back into profits.

Zander infused the company with a new culture and energy, did away with highly bureaucratic set up and brought out several new products, which were responsible for putting the company back on the growth track.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Understand and appreciate the role of a leader in reviving the fortunes of a loss making company.
Evaluate the strategies adopted by Zander to turn Motorola around.
Determine the reasons behind poor financial performance of market leaders like Motorola.


  Page No.
Introduction 1
Background Note 2
The Problems 3
Products 4
Bureaucratic Culture 5
Efforts Made to Turn Around Motorola 6
Zander Becomes Motorola's CEO 7
Cultural Changes 8
Dismantling the Bureaucracy 9
Focus on Customer Needs 9
Management Reshuffle 10
Restructuring Efforts 11
Unleashing New Products 12
The Results 13
The Challenges Ahead 14
Exhibits 16


Motorola, Corporate Turnaround, Edward Zander, Iridium Project, Culture, Bureaucracy, Hello MOTO, Performance Appraisal, Seamless Mobility, Restructuring, Management Structure, Communication Gap, Product Development, Product Design, Commoditization

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