News Corporation's Digital Dilemma
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR210 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesBusiness Environment |
| Case Length |
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14 Pages |
| Period |
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1999-2006 |
| Organization |
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News Corporation Limited |
| Pub Date |
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2005 |
| Teaching Note |
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Not Available |
| Countries
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Australia, US |
| Industry |
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Media,
Entertainment, and
Gaming |
Abstract:
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The case discusses the hurdles faced by News Corporation in the light of rapid digitization, especially in protecting its traditional media business including newspapers and television.
The case presents various online media initiatives taken up by Rupert Murdoch, founder of News Corporation.
It gives details of the investments made by News Corporation during the dotcom boom in the 1990s and their fate after the dotcom bust. The case also discusses various acquisitions made by News Corp. as a part of its aggressive Internet strategy.
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Issues:
» Understand the impact of Internet on traditional media companies
» Study and analyze the problems that a traditional media company could face in
its digital transformation
» Understand how economic downturn can affect a company's investment strategies
Contents:
Keywords:
News Corporation, Fox Interactive Media, eVentures, Digital Transformation , Digital Content Delivery, Triple Play Services, Internet Service Provider, MySpace.com, Online Advertising , Broadband, Internet Initiatives of Media Companies
News Corporation's Digital Dilemma
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