Vodafone in Trouble

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR213 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Globalization Strategies | Problems
Case Length : 20 Pages
Period : 2000-2006
Organization : Vodafone
Pub Date : 2006
Teaching Note : Available
Countries : UK, US and Japan
Industry : Consumer Electronics


The case explains the problems faced by Vodafone Group plc (Vodafone), a leading global mobile company in early 2006. It also discusses the position of Arun Sarin (Sarin), CEO Vodafone, after the announcement of 'impairment review' of the company's forecast in February 2006. The case narrates how Chris Gent (Gent), the former CEO of Vodafone, turned the company from a leading wireless operator in the UK to a mobile giant having a 'global footprint' through his expansion strategy. It further explains the problems faced by Vodafone during the early 2000s in its key markets such as Europe, Japan and the US. Finally, the case throws light on the new strategic direction that Sarin might adopt to improve the conditions of Vodafone.

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Understand the strategies adopted by Vodafone to become a global company
Understand the problems faced by global companies


  Page No.
Vodafone's Impairment Review 1
Early History 2
Buiding the Vodafone Empire 3
Vodafone's Woes 6
Outlook 11
Exhibits 13


Vodafone, Vodafone KK, Mobile telecommunications, Global footprint, Arun Sarin, Chris Gent, Verizon Wireless, Wireless operator, Impairment review, Expansion strategy, Mobile phones.

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