Sony Ericsson's Mobile Music Strategy
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BSTR215 |
For delivery in electronic format: Rs. 400; For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesGrowth Strategy |
Strategic Alliances
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Case Length |
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19 Pages |
Period |
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2001-2006 |
Organization |
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Sony Ericsson |
Pub Date |
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2006 |
Teaching Note |
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Not Available |
Countries
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Europe, Asia |
Industry |
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Consumer Electronics |
Abstract:
The case discusses the 'mobile music strategy' adopted by Sony Ericsson Mobile
Communications AB (Sony Ericsson). The company leveraged the strengths of its
parent companies, Sony Corporation and Ericsson to introduce the Walkman phone.
The case discusses in detail about the impact of the Walkman phone on the
company's performance. The case includes details of how the company leveraged
the Walkman brand and initiated several strategic tie-ups. The case also
highlights the competition among mobile phone manufacturers with regard to music
phones and the competition with portable music players.
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Issues:
» Understand the impact of the mobile music strategy on the performance of Sony
Ericsson » Understand the nature of competition in the mobile phone industry
Contents:
Keywords:
Sony Ericsson, Walkman Music Phone, Mobile Handset, Consumer Electronics,
Portable Music Players, Merger Synergy, Apple Computer Inc., iPod, New
Product Development, Nokia, Motorola, Samsung, Strategic Partnerships,
iTunes Music Store, Online Music Download
Sony Ericsson's Mobile Music Strategy
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