Sony Ericsson's Mobile Music Strategy

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Sony Ericsson's Mobile Music Strategy case study (Case Code: BSTR215) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR215 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Growth Strategy | Strategic Alliances
Case Length : 19 Pages
Period : 2001-2006
Organization : Sony Ericsson
Pub Date : 2006
Teaching Note : Not Available
Countries : Europe, Asia
Industry : Consumer Electronics


The case discusses the 'mobile music strategy' adopted by Sony Ericsson Mobile Communications AB (Sony Ericsson). The company leveraged the strengths of its parent companies, Sony Corporation and Ericsson to introduce the Walkman phone.

The case discusses in detail about the impact of the Walkman phone on the company's performance. The case includes details of how the company leveraged the Walkman brand and initiated several strategic tie-ups. The case also highlights the competition among mobile phone manufacturers with regard to music phones and the competition with portable music players.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Understand the impact of the mobile music strategy on the performance of Sony Ericsson
Understand the nature of competition in the mobile phone industry


  Page No.
The 'Walkman' Phone 1
Background Note 2
The Mobile Music Strategy 4
The Impact 6
Reviving the Walkman Brand 8
Keeping up the Tempo 9
Competition 10
Portable Players vs Music Phone 11
Exhibits 13


Sony Ericsson, Walkman Music Phone, Mobile Handset, Consumer Electronics, Portable Music Players, Merger Synergy, Apple Computer Inc., iPod, New Product Development, Nokia, Motorola, Samsung, Strategic Partnerships, iTunes Music Store, Online Music Download

Sony Ericsson's Mobile Music Strategy - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.