Jet Airways' Attempted Acquisition of Air Sahara
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
Case Code |
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BSTR219 |
For delivery in electronic format: Rs. 300; For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
Themes--- |
Case Length |
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19 Pages |
Period |
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2005-2006 |
Organization |
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Jet Airways (India) Ltd and Sahara Airlines Ltd |
Pub Date |
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2006 |
Teaching Note |
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Not Available |
Countries
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india |
Industry |
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Aviation |
Abstract:
The case discusses the attempted acquisition of the third largest airline
company in India, Air Sahara by its rival airline company, Jet Airways. It
describes why Jet Airways, a leader in the Indian airline company agreed to
pay $500 million to acquire Air Sahara. The case further talks about the
benefits that Jet Airways expected to have from the acquisition.
It also
throws light on the changes brought in by the new low cost carriers in the
Indian aviation scene. Finally, the case ends with a discussion on the
future prospects of Jet Airways and Air Sahara in the highly competitive
airline industry both within and outside India, in light of the failure of
the proposed acquisition.
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Issues:
» To understand the role of mergers and acquisitions in the growth strategy of
airline companies » To analyze the benefits and drawbacks of acquisitions for an airline company » To study the impact of liberalization on the Indian airline industry and the
implications of competition from low cost carriers to full service airline
companies » To understand the importance of valuing an acquisition correctly, and reasons
why some attempted mergers fail to take place
Contents:
Keywords:
Jet Airways (India) Ltd, Sahara Airlines Ltd, Air Sahara, Indian aviation
industry, Airline company, Low cost airline, Full service airlines, Private
carriers, Acquisition, Indian airlines, Monopoly entity
Jet Airways' Attempted Acquisition of Air Sahara
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