Voltas Ltd.: From Turnaround to the 'Big Bang'

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR225 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Diversification | Turnaround
Case Length : 21 Pages
Period : 1996-2006
Organization : Voltas Ltd.
Pub Date : 2006
Teaching Note : Not Available
Countries : India
Industry : Consumer Electronics


Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments.

It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market.

The case concludes with an account of the growth prospects of the company in its various businesses.

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To gain insights into dangers of excessive diversification and lack of focus
To study the turnaround efforts of a diversified company which found itself in trouble
To appreciate the importance of focus and a clear recognition of strengths for a company
To understand the marketing efforts made by the company to gain leadership in a highly competitive market


  Page No.
Introduction 1
Background Note 2
The Restructuring 3
Identifying Avenues For Growth 5
The Electro-Mechanical Business 5
The Unitary Cooling Business 6
The Big Bang Strategy 7
Rise To The Top? 12
Retail Refrigerator Business: A Drain On Resources 13
Outlook 14
Exhibits 15


Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry

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