Voltas Ltd.: From Turnaround to the 'Big Bang'
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR225 |
For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
ThemesDiversification |
Turnaround |
| Case Length |
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21 Pages |
| Period |
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1996-2006 |
| Organization |
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Voltas Ltd. |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Consumer Electronics |
Abstract:
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Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the
company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments.
It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market.
The case concludes with an account of the growth prospects of the company in its various businesses.
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Issues:
» To gain insights into dangers of excessive diversification and lack of focus
» To study the turnaround efforts of a diversified company which found itself in trouble
» To appreciate the importance of focus and a clear recognition of strengths for a company
» To understand the marketing efforts made by the company to gain leadership in a highly competitive market
Contents:
Keywords:
Indian air-conditioner market, Voltas Ltd, Voltas' turnaround strategy, Voltas electro-mechanical projects, Excessive diversification, Indian unitary cooling market, Voltas Big Bang strategy, Indian consumer durable industry
Voltas Ltd.: From Turnaround to the 'Big Bang'
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