Samsung Electronics: Success by Design

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download Samsung Electronics: Success by Design case study (Case Code: BSTR228) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR228 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Differentiation Strategies | Innovation
Case Length : 16 Pages
Period : 1993-2006
Organization : Samsung
Pub Date : 2006
Teaching Note : Not Available
Countries : Worldwide
Industry : Consumer Electronics


Samsung Electronics is a Korea-based consumer electronics company. The case describes Samsung's journey from a company focused on manufacturing to one known for the excellence of its product design.

It discusses how the company came to use design as a differentiator and for competitive advantage.

It describes the steps that Samsung took on the people, process, and system fronts to improve its design capabilities. The case also talks about Samsung's design philosophy, and ends with a brief discussion on the use of design as a competitive advantage.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Gain insights into a company's design delivery process

Appreciate the importance of design in consumer products

Understand a company's efforts to gain a competitive advantage using design as a differentiator


  Page No.
Introduction 1
Background Note 2
Samsung's Focus on Design Innovation 3
Bringing Cultural Changes 4
Systemic and Process Changes 5
Samsung's Design Successes 6
Criticism 7
Outlook 8
Exhibits 9


Samsung Electronics, Design strategy, Competitive advantage, Role of design in purchase decisions, Design philosophy, Design in consumer electronics, Design centers, Design excellence, Samsung Bordeaux

Samsung Electronics: Success by Design - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.