The Break-Up of the RPG-DFI Joint Venture
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR229 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra
ThemesMergers |
Acquisitions |
Strategic Alliances
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| Case Length |
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15 Pages |
| Period |
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1999-2006 |
| Organization |
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RPG,
Dairy Farm International |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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India |
| Industry |
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Retail |
Abstract:
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The case discusses how an Indian conglomerate, RPG Enterprises (RPG) and a
Hong Kong-based retailing giant, Dairy Farm International (DFI) formed a
joint venture, FoodWorld Supermarkets Ltd, to operate a supermarket chain in
India under the name FoodWorld. It describes the measures RPG and DFI took to
make FoodWorld one of the leading supermarket chains in India. The case then
talks about how the relationship between the joint venture partners became
strained and then came to an end due to disagreements over issues like
trademark infringement, control over the joint venture, etc. The case also talks about the steps taken by RPG and DFI post spilt to
continue their operations in the retail market. It also throws light on the competitive scenario in the Indian organized retailing market and its
impact on RPG.
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Issues:
» To understand the role of joint ventures in retailing
» To analyze the pros and cons involved in forming joint ventures with
foreign partners
» To study the impact of liberalization on the organized retailing industry
in India
Contents:
Keywords:
Oracle Corporation, PeopleSoft Incorporated, Enterprise
Applications Industry, Antitrust Trials, Corporate Takeovers
The Break-Up of the RPG - DFI Joint Venture
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