Tata Motors and Fiat Auto: Joining Forces

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR248 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Mergers | Acquisitions | Strategic Alliances
Case Length : 24 Pages
Period : 2006
Pub Date : 2007
Teaching Note : Available
Organization : Tata Motors and Fiat Auto
Industry : Auto and Ancillaries
Countries : India


Tata Motors (TM) and Fiat Auto S.p.A (Fiat) are large auto manufacturers. The case describes the transformation of TM from a commercial vehicle manufacturing company to a leading passenger car company in India, and its forays into global markets.

It also details the growth of Fiat, the problems the company faced, and the strategies it adopted to tackle these problems.

The case then talks about the alliance between the two companies, and the benefits and costs from the alliance for each company. The case ends with a brief discussion on the future prospects of the alliance.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


Gain insights into the developments in the Indian and global auto industry.

Analyze the turnaround strategies of TM and Fiat, and the compulsions behind the formation of the alliance between the two companies.

Understand the importance of alliances in the global automobile industry.


  Page No.
Introduction 1
Tata Motors 2
The Growth Strategy 4
Fiat Auto 6
Tata Motors And Fiat Auto: Joining Forces 10
Advantages of the Alliance 12
Threats 14
Outlook 15
Exhibits 17


Tata Motors, Fiat Auto, Strategic alliance, Joint ventures, Automotive industry

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