BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

To download BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division case study (Case Code: BSTR250) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR250 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Mergers | Acquisitions | Strategic Alliances
Case Length : 17 Pages
Period : 2005-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : BenQ Corp., Siemens AG
Industry : Consumer Electronics
Countries : Worldwide


The case describes BenQ's acquisition of the loss-making Siemens mobile devices division.

It describes the events after the acquisition and leading up to the bankruptcy of BenQ Mobile, the new company formed after the acquisition. It then analyzes the reasons for the failure of the acquisition, and also details the criticisms that BenQ and Siemens faced following the bankruptcy announcement.

The case ends with a brief discussion on the financial situation and future plans of BenQ and Siemens.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


To understand the competitive situation in the mobile phone industry

To understand the synergies required to make a successful acquisition

To analyze the reasons for failure of some acquisitions


  Page No.
Introduction 1
Background Note 2
The Acquisition 4
Post-Acquisition 5
Why Did the Acquisition Fail? 7
The Aftermath 8
Outlook 10
Exhibits 12


BenQ Corp, Siemens AG, Mobile devices, Failed acquisition, Synergies, Bankruptcy, Telecommunication industry, Restructuring

BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division - Next Page>>


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.