Sanyo's 'Think GAIA' Vision and Turnaround Efforts

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Case Details:


Case Code : BSTR251 For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Turnaround Strategies, Sustainability
Case Length : 21 Pages
Period : 2004-2006
Pub Date : 2007
Teaching Note : Not Available
Organization : Sanyo Electric Co. Ltd.
Industry : Electricals and Electronics
Countries : Worldwide


Sanyo is a Japan-based company with a presence in diverse businesses including consumer electronics, batteries, and semiconductors. The company has been a pioneer in developing alternate energy technologies like solar cells and rechargeable batteries. The case begins with a description of Sanyo's origins and its rise as a major electronics and components manufacturer. It then explains the reasons of the company's slide in recent years. The case describes the company's "Think GAIA" vision, the objectives of the vision, and the actions of the company in its efforts to effect a turnaround. The case ends with a brief discussion on Sanyo's financial state and the future of the "Think GAIA" initiative.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies


To understand the turnaround efforts of a company

To examine the importance of the right kind of vision in effecting a turnaround of a company in trouble

To understand the need for strong financials in a company wanting to demonstrate corporate responsibility


  Page No.
Introduction 1
Background Note 2
Sanyo's Deteriorating State 3
The 'Think GAIA' Vision 5
The Sanyo Evolution Project 7
Business Portfolio Reforms 7
Corporate DNA Evolution Plan 7
Financial Evolution Plan 7
Implementing 'Think GAIA' 8
Outlook 11
Exhibits 15


Sanyo, Think Gaia, Sanyo Evolution Project, Turnaround strategy, Corporate Vision, Restructuring, Environment friendly products, Eneloop batteries, Sustainability

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