A New Business Model for Online Video?

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:


Case Code : BSTR326 For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra


Business Models / Growth factors and challenges
Case Length : 14 Pages
Period : 2007-2009
Pub Date : 2009
Teaching Note : Not Available
Organization : Hulu LLC
Industry : Online Video
Countries : USA


The case describes the efforts of two media companies, Fox Broadcasting Company and NBC Universal, to monetize online video content and compete with YouTube, through their own website, (Hulu). Hulu was launched in March 2008, with a business model where revenues were generated thorough advertisements placed in the videos on the site, like in conventional TV broadcasting. The case describes the unique features of the website and also compares and contrasts the approaches to video over the Internet followed by Hulu and YouTube. The case also discusses the reasons why Hulu broke two of its content distribution partnerships, in February 2009, and briefly touches on its future business outlook and the challenges it faces.

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Evaluate the different business models adopted by two online video websites.

Assess which of the business models is more likely to succeed over time.


  Page No.
Introduction 1
Background Note 2
Key Features 4
Hulu and Youtube 6
Ending Some Distribution Partnerships 7
Challenges 9
Outlook 10
Exhibits 11

Keywords:, YouTube, Business models, Online video destination sites, Fox Broadcasting Company, NBC Universal, Content distribution partnerships, Streaming content,,, Monetizing content, Competitive advantage A New Business Model for Online Video? - Next Page>>

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