Hulu.com: A New Business Model for Online Video?
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(Case Code: BSTR326) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BSTR326 |
For delivery in electronic format: Rs.
300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemes
Business Models / Growth factors and challenges |
| Case Length |
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14 Pages |
| Period |
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2007-2009 |
| Pub Date |
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2009 |
| Teaching Note |
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Not Available |
| Organization |
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Hulu LLC |
| Industry |
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Online Video |
| Countries
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USA |
Abstract:
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The case describes the efforts of two media companies, Fox
Broadcasting Company and NBC Universal, to monetize online video content and
compete with YouTube, through their own website, Hulu.com (Hulu). Hulu was
launched in March 2008, with a business model where revenues were generated
thorough advertisements placed in the videos on the site, like in conventional
TV broadcasting. The case describes the unique features of the website and also
compares and contrasts the approaches to video over the Internet followed by
Hulu and YouTube. The case also discusses the reasons why Hulu broke two of its
content distribution partnerships, in February 2009, and briefly touches on its
future business outlook and the challenges it faces.
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Issues:
» Evaluate the different business models adopted by two online video websites.
» Assess which of the business models is more likely to succeed over time.
Contents:
Keywords:
Hulu.com, YouTube, Business models, Online video destination sites, Fox Broadcasting Company, NBC Universal, Content distribution partnerships, Streaming content, TV.com, Boxee.tv, Monetizing content, Competitive advantage
Hulu.com: A New Business Model for Online Video?
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