Anomaly: Not Just another Ad Agency

Anomaly: Not Just another Ad Agency
Case Code: BSTR341
Case Length: 11 Pages
Period: 2004-2009
Pub Date: 2009
Teaching Note: Not Available
Price: Rs.300
Organization: Anomaly
Industry: Advertising
Countries: US, UK
Themes: Business Models, Growth Factor, Challenges
Anomaly: Not Just another Ad Agency
Abstract Case Intro 1 Case Intro 2 Excerpts


The case deals with Anomaly, a unique organization that claimed to be not "just an [advertising] agency, an incubator or a brand-strategy shop..." but all of these. It describes Anomaly's business model, including the kind of solutions it provided to clients, the manner in which it earned revenues, and its emphasis on creating Intellectual Property (IP). The case also discusses some of the different projects undertaken by Anomaly, and concludes with some information about its latest ventures and a brief overview of its future.


The case is structured to achieve the following teaching objectives

  • Identify the forces that are changing the traditional advertising model in today's economic environment
  • Understand the structure and practices of an innovative firm that is attempting to adapt to the new realities in advertising



Advertising Agency, Intellectual Property (IP), brand incubator, Innovative Companies, ShopText, Anomaly, i/denti/tee, Lauren Luke

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