Zipcar: Revolutionizing Car Rentals?
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Abstract:
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The case study describes the growth of US-based Zipcar Inc. (Zipcar), the world's largest car sharing service. It also discusses some of the company's business processes and the key role of technology in its operations.
Later, the case talks about the changes initiated by Scott Griffith, who became the CEO of Zipcar in February 2003.
It then gives an overview of the competitive scenario and the challenges facing the company. The case concludes with a brief discussion on the company's future prospects.
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Issues:
» Innovation and its impact on mature markets.
» Popularizing a new concept, in an established industry.
Contents:
Keywords:
Zipcar, Car rentals, Car sharing, Services marketing, Promotional strategy, Business model, Zipcard, Zipster, Zone marketing, Word-of-mouth marketing
Zipcar: Revolutionizing Car Rentals?
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