Inbev's Acquistion of Anheuser-Busch

Inbev's Acquistion of Anheuser-Busch
Case Code: BSTR415
Case Length: 16 Pages
Period: 2008 - 2012
Pub Date: 2012
Teaching Note: Not Available
Price: Rs.500
Organization: Anheuser-Busch InBev N.V.
Industry: Beverages
Countries: Belgium, Brazil, USA, Global
Themes: Business Strategy
Inbev's Acquistion of Anheuser-Busch
Abstract Case Intro 1 Case Intro 2 Excerpts


The case discusses the takeover of US-based brewer Anheuser-Busch Companies, Inc.(Anheuser) by Belgium-based brewer InBev SA (InBev). In November 2008, Anheuser accepted InBev's USD$ 52 billion takeover offer after a battle that lasted more than 180 days.

In June 2008, InBev made an offer to acquire Anheuser for $46.3bn, valuing each share at US$65. But the Anheuser Board rejected the offer saying it undervalued the company. The case explores the circumstances that led to Anheuser accepting InBev's offer and provides a detailed account of the deal.


  • Understand the issues and challenges in Mergers and Acquisitions, particularly those involving a hostile takeover
  • Analyze the pros and cons of cross-border takeovers
  • Evaluate the takeover of Anheuser Busch and its potential synergies
  • Study the benefits to InBev and Anheuser from the takeover deal
  • Understand the role of acquisition as a growth strategy
  • Examine InBev's inorganic growth strategy



Merger and Acquisitions, Takeover, Hostile takeover, Cross-border acquisition, Synergies, Post-merger Integration, Growth strategy, Global Brewer, Carlos Brito, Budweiser, Bud Light, Stella Artois, St. Louis, Inorganic Growth, Grupo Modelo SAB, InBev SA, Anheuser Busch Companies, Inc.

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