Wal-Mart in Africa

Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

To download Wal-Mart in Africa case study (Case Code: BSTR427) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Area Specific Case Studies
Industry Wise Case Studies
Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

ICMR India ICMR India ICMR India ICMR India RSS Feed

Case Details:


Case Code : BSTR428 For delivery in electronic format: Rs.400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra


Globalization/ International Business/ Emerging Markets
Case Length : 15 Pages
Period : 2011-2012
Pub Date : 2013
Teaching Note : Available
Organization : Wal-Mart
Industry : Retail
Countries : Africa


This case is about Wal-Mart's entry into the African continent and the challenges it faced. The case also highlights the challenges that Wal-Mart could encounter in establishing itself in the African retail market. Wal-Mart started to put more emphasis on the international markets to fuel its growth as the opportunities available in the domestic market had dwindled since the financial crisis of 2008. Wal-Mart started expanding into international markets in 1991. Previously, it had faced mixed results in global markets. While it was highly successful in some markets like Mexico, it also experienced failures in markets like Germany and South Korea.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Wal-Mart started to focus on Africa as other markets which offered good growth potential like India were still closed to foreign players. Some countries in Africa offered good growth opportunities for big MNCs like Wal-Mart despite the bevy of problems they faced like political instability and poor economic conditions. Wal-Mart decided to expand in Africa inorganically by acquiring a local retailer. Wal-Mart ran into trouble when some trade unions and government departments alleged that its entry would lead to huge job losses and damage the domestic manufacturing sector of South Africa. Though some analysts were optimistic that Wal-Mart's business model might prove successful in Africa too because of the lower income levels of people in many African countries, others were still skeptical about Wal-Mart's fortunes in Africa.


Understand the issues and challenges faced by multinational companies like Wal-Mart when entering new markets.
Appreciate the importance of MNCs understanding the local market conditions when entering new markets.
Analyze the strategies that need to be followed by companies when entering a foreign market of which they have little experience.
Discuss and debate the strategies that Wal-Mart should follow in the future to succeed in the African market.
Discuss the lessons that Wal-Mart should learn from its experiences in international markets like Germany and South Korea.
Explore the policies that Wal-Mart should follow to avoid any future controversies that it might face regarding its business practices in Africa.


  Page No.
Introduction 1
Background Note 2
Wal-Mart's Past Experience in International Markets 4
Wal-Mart Embarks on an African Safari 5
Initial Hiccups 7
Smooth Ride? 8
Exhibits 10


Globalization/ International Strategy; International Marketing; International Business; Strategy; Emerging markets; Modes of entry; Macro-environment; Growth strategy; Competition; Africa; Wal-Mart; Massmart

Introduction - Next Page>>

Custom Search

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Business Strategy
Workbooks Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.