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Dow Corning's Xiameter Brand: Product Commoditization and Business Model Innovation




Abstract
Issuess
The case is structured to achieve the following teaching objectives:
- To understand the need to bring in new business models
- To realize the importance of right customer segmentation
- To determine appropriate pricing structures
- To recognize the need for competitive advantage in commodity products
Contents |
Introduction |
Background Note |
The Impact Of A changing Operating Environment |
Launch Of Xiameter |
The Xiameter Protal And Its Features |
Road Ahead |
Exhibit |
Keywords
Silicone, Commodity, Business Model Innovation, Customer Segmentation, B2B online sales, Brand Identity, Brand Management, Cannibalization, Product Positioning, Pricing, Information Management System, Enterprise Resource Planning (ERP), SAP, Support & Services, Product Life Cycle, Maturity stage, Competitive advantage, Xiameter, Dow Corning, Hub-and-spoke system, Make-to-order strategy