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China’s Pearl River Piano – Tuning into the Global Market




Abstract
Issues
The case is structured to achieve the following teaching objectives:
- To comprehend the challenges faced by a brand from an emerging market in the global market
- To identify the various methods of making a market entry into a mature market
- To understand the importance of quality and price in providing unique competitive advantages
- To recognize the means of increasing brand image
Contents |
Introduction |
Background Note |
Enhancing Technology |
Joint Venture With Yamaha |
Making International Forays |
Building Brand Power |
Revamping The Offering | Outlook |
Exhibit |
Keywords
Pianos, Emerging Markets, Brand Identity, Brand Management, China, Pear River, Ritmuller, Chinese Exports, Automation, Yamaha, Reforms,Joint Venture, Musical Instruments, Quality Certification, Price Competition