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Microsoft at Crossroads: Coping with the Changing Dynamics of the Industry




Abstract
Issues
The case is structured to achieve the following teaching objectives:
- Understand the difficulties faced by an erstwhile giant in the global consumer market for software and services.
- Appreciate the importance of innovation in a dynamic industry.
- Analyze the effect of changing industry dynamics on companies.
- Examine future challenges faced by Microsoft since Apple was growing its presence in the enterprise segment after dominating the consumer segment.
Contents |
Introduction |
About Microsoft Corporation |
Trouble Brewing At Microsoft |
Aligning With The Changing Industry Dynamics |
The Results |
Challenges |
Looking Ahead |
Exhibit |
Keywords
Microsoft, Personal computers, Original Equipment Manufacturing, Market leader, Windows operating system, Microsoft Office suite, Tablets, Smartphones, Industry dynamics, Apple, Google, Cloud computing, Enterprise segment, Consumer segment, Online search, engine market, Gaming market, Web browser market, Social networking