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Acquisition of WhatsApp by Facebook: A Calculated Risk?




Abstract
Issues
The case is structured to achieve the following teaching objectives:
- Understand the growth strategy adopted by Facebook to maintain its dominant position in the social marketing space;
- Understand the issues and challenges faced by Facebook in recent years in terms of competition from other social media companies;
- Study and analyze the Facebook-WhatsApp deal;
- Assess the challenges the deal could face in future and how these can be overcome.
Contents |
Introduction |
About Facebook |
About WhatsApp |
Acquiring WhatsApp |
Challenges |
The Road Ahead |
Exhibit |
Keywords
Growth strategy; Mergers and Acquisitions; Competition; Business Strategy; Managing Networked Businesses; Social networking; Social media; Mega deals; Valuation; Synergies; Creating value; Facebook; Whatsapp