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RadioShack – Can It Arrest the Decline?




Abstract
Issuess
The case is structured to achieve the following teaching objectives:
- To understand the impact of a dynamically changing competitive environment
- To recognize the importance of brand image and customer perception
- To appreciate the need for strong leadership to bring about a turnaround
- To realize the challenges in the US electronics retail industry
Contents |
Introduction |
Background Note |
A Gradual Decline |
Change In Leadership |
Being Revamped As The 'Shack' |
Another Go At a Turnaround |
Future Prospects |
Exhibit |
Keywords
RadioShack, Showrooming, Online Retailers, Turnaround, Brand Managment, Customer Service, Customer Segments, Brand Positioning,Marketing taglines, Do-it-yourself/ DIY, Leadership, Image makeover, Brand Marketing, Brand Identity, Core customer