Building a Gambling Empire: The Sheldon Adelson Way

Building a Gambling Empire: The Sheldon Adelson Way
Case Code: BSTR481
Case Length: 15 Pages
Period: 1933-2015
Pub Date: --
Teaching Note: Available
Price: Rs.600
Organization: Las Vegas Sands Corp.
Industry: Gambling and Hotel Industry
Countries: US, China
Themes: Entrepreneurship, Business Strategy
Building a Gambling Empire: The Sheldon Adelson Way
Abstract Case Intro 1 Case Intro 2 Excerpts


The case "Building a Gambling Empire: The Sheldon Adelson Way," talks about the entrepreneurial journey of Sheldon Adelson (Adelson) in setting up the world's largest gaming company, Las Vegas Sands Corp. (LVSC). The case starts out by mentioning the early business ventures of Adelson that helped him become a millionaire. It then sets out to describe the strategy behind the establishment of the highly successful integrated resort 'The Venetian' in Las Vegas, US. It highlights Adelson's propensity to take measured risks, apart from moving away from established industry norms to succeed in his businesses. The case then follows Adelson's triumphant foray into Macau, China, that led to his emergence as one of the leaders in the global gambling industry. It ends with an insight into Adelson’s future expansion plans.


The case is structured to achieve the following teaching objectives:

  • To appreciate how serial entrepreneurs pursue multiple opportunities with persistence
  • To analyze the risk taking propensity of entrepreneurs
  • To recognize the need for entrepreneurs to question industry norms and use new business models
  • To grasp the importance of targeting the right customer segment



Sheldon Adelson, Serial entrepreneur, Entrepreneur, Risk-taking, Integrated resort, Business model, Customer segmentation, Target segment, International expansion, Hotel, Gambling, Convention, Casino, China, Las Vegas Sands Corp.

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