HBO's Online Shift: A Game Changer?
Case Code: BSTR482
Case Length: 17 Pages
Pub Date: --
Teaching Note: Available
Organization: Home Box Office, Inc.
Industry: Cable Industry
Themes: Business Strategy
Abstract Case Intro 1 Case Intro 2 Excerpts
The case "HBO's Online Shift: A Game Changer?" talks about the motivations for and the impact of HBO's strategy to offer a new online service. The case starts out with a brief mention of the history of HBO and its emergence as the most innovative TV channel in the US. It then describes in detail the changing TV viewing habits of US customers and the significant impact this had on the cable industry revenues and prospects of online streaming services. The case mentions the reasons that induced HBO to launch its online streaming service and the business prospects the new service opened up. It ends with an analysis of the probable impact of HBO's new service on the US cable industry.
The case is structured to achieve the following teaching objectives:
- Recognize the need to understand customer requirements and bring about appropriate strategy changes
- Analyze the impact of a dynamically changing competitive environment
- Identify the reasons that lead to the adoption of new business models
- Comprehend industry disruption caused due to a new business model
The Need for a New Service
HBO's Online Shift
Introduction of HBO Now
Impact on Cable Industry
Entry of Other Players in the Online Streaming Services Space
HBO, Cable Industry, Cord Cutters, Cord Nevers, Business Model, Disruption,C ustomer Needs, Competition, Cannibalization, Online Streaming, Innovation, Millennials, Brand Awareness, Creativity, Technology
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