The case discusses the merger deal between Bayer and Monsanto. It describes how the merger led to the creation of a global leader in the agrochemical industry. It also covers the various issues that the deal had to grapple with including Monsanto’s negative image and the possibility of a highly concentrated market. The case also talks about how Bayer will benefit from Monsanto’s expertise in the seed market. Soon after the merger, the combined entity decided to concentrate on R&D and digital farming tools to retain its global leadership. The case then covers the challenges before Bayer including repayment of a high amount of debt and cultural integration with Monsanto.

Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

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Issues

The case is structured to achieve the following teaching objectives:

	To evaluate the impact of mega-mergers in a concentrated market
	To understand the importance of cultural integration in mergers
	To understand how synergies become a strong rationale for mergers
	To analyze the impact of mergers on various stakeholders of the society
	To examine rebuilding strategies after the mega-merger

Contents

INTRODUCTION

ABOUT BAYER GROUP

ABOUT THE MONSANTO COMPANY

THE DEAL

CHALLENGES AHEAD

EXHIBITS

Keywords

Cultures issues, Synergies, Concentrated market, Mergers and Acquisitions, Vertical merger, Challenges in M&A Rebranding strategies, Developing Business and Acquisition Plans, Bayer, Monsanto, , Financing M&A

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