Revolut: Britain's First Digital-only Bank Unicorn

Revolut: Britain's First Digital-only Bank Unicorn
Case Code: BSTR572
Case Length: 15 Pages
Period: 2000-2019
Pub Date: 2019
Teaching Note: Available
Price: Rs.400
Organization: Revolut
Industry: -
Themes: Digital Banking, Digital-only Bank Unicorn, App-based Banking, European Banking Industry, FinTech Start-up, Start-up Unicorn, Vertical-Industry Structure, E-Money, Mobile Banking, Evolution of Start-ups, Location-triggered Travel InsuranceEvolution of Start-ups, Traditional Banking
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Abstract Case Intro 1 Case Intro 2 Excerpts


The case “Revolut: Britain's First Digital-only Bank Unicorn” talks about the factors that led to United Kingdom (UK) - based Financial Technology (FinTech) company, Revolut Ltd. (Revolut) emerging as a startup unicorn. The case starts with a brief history of Revolut. It then describes the company's journey from an e-money services provider to a billion dollar digital-only bank unicorn. The case covers the innovative products and services launched by Revolut which helped it to connect with millennials better than traditional banks. It also touches upon Revolut acquiring the European banking license which could prove to be a game-changer for it. The case also highlights the competition faced by Revolut from FinTech companies such as TransferWise Ltd. (TransferWise) and Monzo Bank Ltd. (Monzo) and how it was placed vis-à-vis the competition. The case ends with the future plans of Revolut which include launching new products and expanding geographically.


The case is structured to achieve the following teaching objectives:

  • Understand how the traditional vertical industry structure is getting disrupted by digital companies
  • Analyze the business plan used by a FinTech startup to become a Unicorn
  • Identify the strategies used by a FinTech company to achieve a competitive advantage over its competitors
  • Analyze the role played by technology in enabling a FinTech company to offer unique products and services
  • Examine the challenges faced by a startup as it tries to grow and expand its business beyond the home country



Digital Banking, Mobile Banking, FinTech, Unicorn, Revolut, TransferWise, E-Money, Mobile Money App, Mobile Insurance, Cryptocurrency, App-based Banking, API, Monzo, N26, European Banking Industry, Traditional Banking

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