The case “IDFC First Bank’s Technology-led Banking Services and Digital Media Promotion” talks about the various initiatives launched by India-based IDFC First Bank to be a leader in technology-led banking services in India. The case starts out with a brief history of IDFC First Bank. It then describes the merger of IDFC Bank and Capital First Ltd. (Capital First). The case touches upon the use of digital technologies by IDFC Bank and the launch of its financial services. It then describes how the bank used digital media not only to promote its products and services but also to promote the brand – IDFC First Bank. The case also highlights the future plans of IDFC First Bank.

Business Strategy Case Studies | Case Study in Management, Operations, Strategies, Business Environment, Case Studies

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Issues

The case is structured to achieve the following teaching objectives:

	Understand how banks are leveraging digital technologies to transform themselves and stay relevant.
	Understand the challenges posed by FinTech to traditional banks.
	Understand how banks can compete with FinTech players.
	Analyze the need for a diversification strategy.

Contents

INTRODUCTION

A NOTE ON IDFC FIRST BANK

THE MERGER OF IDFC BANK AND CAPITAL FIRST

USE OF DIGITAL TECHNOLOGY

UCCE and UCIC

USE OF DIGITAL MEDIA

TECHNOLOGY A PIVOT IN THE BANK’S FUTURE GROWTH

Keywords

IDFC Bank,Capital First Ltd,IDFC First Bank, e-banking, Digital Banking, Core Banking Solution,FinTech,Micro ATM,Customer Experience,Personalization,M&As,Social Media,Influencer Marketing,Digital-only Banks,Service Oriented Architecture (SoA),Unified Contact Centre Enterprise,Master Data Management

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