Chime: Leading the Pack of Neobanks in the US

Chime: Leading the Pack of Neobanks in the US
Case Code: BSTR623
Case Length: 12 Pages
Period: 2013- 2020
Pub Date: 2021
Teaching Note: Available
Price: Rs.300
Organization: Chime
Industry: Financial Services
Countries: United States
Themes: Banks and Banking, Banks and Banking, Business Level Strategies
Chime: Leading the Pack of Neobanks in the US
Abstract Case Intro 1 Case Intro 2 Excerpts


The case "Chime: Leading the Pack of Neobanks in the US" talks about the journey of Chime from a fintech startup to a strong challenger bank in the US. The case highlights the factors that led to Chime emerging as a leader in the neobanks landscape in the US. It starts out witha brief history ofthe bankand then goes on to describeChime’s innovative products and services launched over the years which helped it to connect with millennials.The case also highlights the competitive landscape in the US digital banking industry and how Chime was facing stiff competition from others players such as Venmo, Varo, and Simple.The case ends with the challenges Chime faces in its bid to sustain its competitive position and the future plans of the bank.


The case is structured to achieve the following teaching objectives:

  • Identify the strategies used by a digital bank to create a differentiated position with respect to its competitors .
  • Analyze the business model used by a fintech startup to disrupt an industry.
  • Examine the challenges faced by acompany in creating a sustainable competitive position in the industry.



Competitive Advantage; Competitive Strategies;Retail Banking;The Digital Age of Banking;Evolution of Startups;Technology Based Channels; Retail Banking;Corporate Valuation; Neobanks; Challenger Banks; Digital Banking; Banking Disruption

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