Walmart`s E-Commerce Strategy to Take on Amazon

Walmart`s E-Commerce Strategy to Take on Amazon
Case Code: BSTR629
Case Length: 18 Pages
Period: 2011-2021
Pub Date: 2022
Teaching Note: Not Available
Price: Rs.400
Organization : Walmart Inc.
Industry : Retailing
Countries : United States
Themes: RetailTech, Competitive Strategy, E-commerce,,Digital Strategy
Walmart`s E-Commerce Strategy to Take on Amazon
Abstract Case Intro 1 Case Intro 2 Excerpts


The case ‘Walmart’s E-Commerce Strategy to Take on Amazon’ discusses the various strategies used by Walmart to transition from a traditional brick and mortar retail chain to one that adopted an online and further an omnichannel strategy. The case first touches upon how Walmart planned its digital strategy by setting up a strong team at Walmart Labs, acquiring brands with strong digital resence and creating the role of a CTO.

The case then focuses on the various initiatives taken to integrate online and offline operations that helped establish Walmart as a viable alternative to Amazon. Some of the initiatives were Mobile Express Returns, Buy-Online-Pickup-In-Store, Walmart Fulfillment Service, and Walmart+ Subscription Service. The case also discusses how Walmart partnered with platforms like Shopify, streamlined product assortments, used stores as warehouses and invested in automation. This helped the retailer experience a 207% growth in its e-commerce buyer base between early 2017 and early 2019.


The case is structured to achieve the following teaching objectives:

  • Gain knowledge on the importance of omnichannel approach to retailing
  • Understand the importance of integrating online and offline retail operations
  • Understand the various digital transformation initiatives
  • Learn about the importance of retail technologies in seamlessly improving online and in-store customer experience
  • Gain an insight into how inventory management helps grow online retailing



e-retailing; Omnichannel strategy; e-commerce strategy; Retail technologies; Loyalty program; Customer relationship; Competitive Strategy; Digital Strategy

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