Ford Motor Company Bids Goodbye to India

Ford Motor Company Bids Goodbye to India
Case Code: BSTR637
Case Length: 9 Pages
Period: 2010- 2021
Pub Date: 2022
Teaching Note: Available
Price: Rs.300
Organization : Ford India
Industry : Automotive
Countries : India
Themes: Business Failure
Ford Motor Company Bids Goodbye to India
Abstract Case Intro 1 Case Intro 2 Excerpts


The case “Ford Motor Company Bids Goodbye to India” deals with the reasons why Ford India exited the Indian market and how its exit affected the various stakeholders involved. The case starts with a brief history of the company along with details of its operations in India. It then touches upon the reasons that led to Ford India shutting down its operations and quitting India. The case further highlights the impact of the company’s exit decision on the Indian automobile market along with Ford’s restructuring plans. The case ends with the future plans of the company.


The case is structured to achieve the following teaching objectives:

  • Evaluate the various factors that influence the growth of a business.
  • Analyze various exit strategies adopted by companies.
  • Understand the restructuring strategies followed by companies.



Ford India Limited; Exit Strategy; Restructuring; Contract Manufacturing; Platform Sharing; Business Restructuring; Wrong Product Positioning

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