Baidu: China's Leading Search Engine

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR293
Case Length : 19 Pages
Period : 2002-2008
Pub Date : 2008
Teaching Note :Not Available
Organization :, Inc.
Industry : Internet Software
Countries : China

To download Baidu: China's Leading Search Engine case study (Case Code: BSTR293) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"We believe in local markets; we believe that the search engine is not a pure technology phenomenon, but has close ties with culture and language. We understand the Chinese language and culture better, therefore can deliver the best user experience for Chinese users. If we ever get into other markets, we will run a very local team with local servers too. This is our true differentiator in China."

- Robin Yanhong Li, Chairman and CEO of, Inc., in 2004.

"Baidu's local know-how and attentive customer service create barriers for its competitors. We feel that Baidu was able to extend its lead over its peers by leveraging its strong sales support to advertisers and/or agencies. This customer-centric strategy enables advertisers to get greater control of their marketing programs, thus creating demand for Baidu's services over its competitors."

- James Lee, Analyst, WR Hambrecht , in 2006.

"Baidu has established a relatively narrow economic moat around its brand that could eventually be eroded."

- Haibo Zhang, Research Analyst at Morningstar, Inc. , in 2006.

China's Google?

On April 24, 2008, China-based, Inc. (Baidu) the leading Chinese language Internet search engine, announced its financial results for the first quarter ended March 31, 2008.

Its total revenue for the quarter was RMB574.4 million (US$81.9 million) , an increase of 108.4% over that of the first quarter of 2007.

Operating profit was recorded at RMB 147.4 million, and it grew by 99.6% over that of the corresponding period of the previous year (Refer to Table I for the key financials of Baidu for the first quarter of 2008 and the first quarter of 2007).

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Baidu: China's Leading Search Engine - Next Page>>

1] Bambi Francisco, "Baidu's CEO Builds up for IPO,", June 18, 2004.
2] David Temple, "China's Leading Search Engine Baidu Reaches 52 week High,", November 17, 2006.
3] WR Hambrecht is a financial services firm that provides advisory services and equity research for emerging companies. It is headquartered in San Francisco, USA.
4] Haibo Zhang, "Growth at Risk ADR,"Morningstar, 2006.
5] Morningstar, Inc. is an investment research company based in Chicago, Illinois, USA.
6] "Baidu Announces First Quarter 2008 Results,", April 24, 2008.

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.