Innovation at Cirque Du Soleil

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR269
Case Length : 16 Pages
Period : 1985-2007
Pub Date : 2007
Teaching Note :Not Available
Organization : Cirque Du Soleil
Industry : Circus Entertainment
Countries : Canada

To download Innovation at Cirque Du Soleil case study (Case Code: BSTR269) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

Business Strategy Case Studies
Case Studies Collection
Business Strategy Short Case Studies
View Detailed Pricing Info
How To Order This Case
Business Case Studies
Case Studies by Area
Case Studies by Industry
Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

<< Previous

Introduction Contd...

Cirque was cited as one of the companies to have implemented 'Blue Ocean Strategy' by creating demand, by developing a new market space, where competition was non-existent (Refer Exhibit I for information on Blue Ocean Strategy). Instead of being considered as just another circus company in a declining industry, it redefined its market by fusing art and entertainment (Refer Exhibit II for the history of Circus).

The company was successful in creating a new form of art by combining circus art, theater and ballet. Subsequently, Cirque also introduced its line of apparel and accessories. About 85 percent of Cirque's revenues were from the sale of show tickets and the rest from the sale of audios, videos, books, and licensing agreements for products like T-shirts, jewelry, hats, shoes, masks etc. Apart from touring and permanent shows in places like Las Vegas, Orlando, and Walt Disney World, Cirque had also produced a number of movies and television shows. Some of the shows like 'Cirque du Soleil Fire Within', Coreto and Dralion had won the popular Emmy awards in various categories.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

Commenting on the success that Cirque has achieved, Linda Tischler, Senior Writer and Former Managing Editor (of the 'New Media' section), Fast Company, wrote, "At a time when audiences for all performing arts are declining, Cirque du Soleil has taken a particularly moribund segment of the market -the circus -and created an entertainment juggernaut, with a burgeoning record label, a retail operation and a deal with Carnival Cruise Lines."6

Background Note

In 1980, Gilles Ste-Croix (Ste-Croix), with skills in stilt-walking, along with some performers founded Les Echassiers de Baie-Saint-Paul (Les Echassiers), and began street performances. Soon Laliberte and Daniel Gauthier (Gauthier) joined the group.

In the same year, Gauthier and Ste-Croix planned to turn Le Balcon Vert, a performing artists' youth hostel that they managed into an organized performing troupe. To raise funds for this purpose, Ste-Croix stilt-walked7 between Baie-Saint-Paul8 and Quebec City9. This attracted the attention of the Quebec Government and it provided the trio with the necessary funds...

Excerpts >>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

6] Linda Tischler, "Join the Circus," Fast Company, July 2005.

7] Stilt walkers attach themselves to very high poles and walk while elevated above normal heights. Stilts are poles made of wood, about five feet in length, provided with a shoulder and strap to support the foot, on the upper part and the lower part is enlarged to enable walking while maintaining balance on the ground.

8] Baie-Saint-Paul is a city in the province of Quebec and is located on the Saint Lawrence river.

9] Quebec City is the capital of the Canadian Province Quebec and is the second largest city in the province after Montreal.


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.