Nokia's Strategy in India

Strategic Management|Management Strategy |Business Strategy Case Study|Business Strategy|Case Study|Case Studies

ICMR HOME | Case Studies Collection

Case Details:

Case Code : BSTR174
Case Length : 19 Pages
Period : 1998-2005
Organization : Nokia India
Pub Date : 2005
Teaching Note : Available
Countries : India
Industry : Telecom

To download Nokia's Strategy in India case study (Case Code: BSTR174) click on the button below, and select the case from the list of available cases:

Business Ethics Case Studies | Case Study in Management, Operations, Strategies, Business Ethics, Case Studies


Buy With PayPal

Amount to be paid:

Prefer to pay in another currency ?
Select Currency for Payment

Exchange Rates: Click Here
Delivery Details: Click Here


For delivery in electronic format: Rs. 400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"The Indian market is growing rapidly and the mobile penetration rate is still low. It's got great potential."1

- Song Sauk-hun, Analyst at Gartner Inc. in 2004.2

"We see a great potential for the continued growth of mobile telephony in India where mobile penetration is relatively low. As the leading brand in mobile communications in India, Nokia will continue to deliver products which cater to the needs and preferences of Indian consumers."3

- Robert Andersson, Senior Vice-president, Nokia Mobile Phones Asia Pacific, in 2003.

Nokia - Made in India

In April 2005, Nokia India, a subsidiary of Finland-based Nokia, announced that it was setting up a manufacturing facility for mobile devices in Chennai, the state capital of Tamil Nadu in southern India. Nokia planned to invest US$ 100-150 million in the facility, where the production was expected to begin in the first half of 2006.

Pekka Ala-Pietilä, President and Head of Customer & Market Operations, Nokia Corporation said, "Establishing a new factory in India is an important step in the continuous development of our global manufacturing network."4 India was ideal for Nokia's new production facility. Each mobile handset has more than 400 parts and the average production capacity of each manufacturing unit of Nokia is around 20 million units.

Business Strategy | Case Study in Management, Operations, Strategies, Business Strategy, Case Studies

This level of manufacturing involves a total of 8 billion components per annum, requiring strong logistical support. Nokia's manufacturing facility needed to be located close to a major international airport or sea port for quick supply of components. India met all these requirements, and also enjoyed cheap manpower costs and proximity to the rapidly growing Asia Pacific markets.

Besides, Nokia was the market leader in mobile communication devices in India. The company has been carrying out sales & marketing, customer care and research & development activities in the country. Nokia considers India to be one of its most important markets. The company's Code Division Multiple Access (CDMA)5 facility is located in Mumbai and provides software and technical support to CDMA consumers in India and other Asia Pacific countries. In 2004, Nokia was chosen as 'the most respected consumer durables company'by Businessworld6. The magazine wrote, "This Finnish company's debut at the top of the heap says two things.

Nokia's Strategy in India - Next Page>>

Custom Search

Economics for Managers Textbook
Textbooks Collection

Economics for Managers Workbook
ICMR books Collection

Case Studies in Business Strategy Volume VI

Case Studies in Business Strategy
e-Book on Business Strategy

Case Study Volumes Collection

1] "Samsung, LG Dig Deep in India's Mobile Gold Rush,", November 25, 2004.

2] Gartner Inc. is a leading provider of research and analysis on the global information technology industry. It serves more than 10,000 clients.

3] "Nokia Supplies CDMA 2000 1X Handsets to Reliance,", July 22, 2003.

4] "Nokia Selects Chennai for Manufacturing Mobile Devices in India,", April 06, 2005.

5] A method for sending multiple signals on a single frequency by assigning each signal a unique code and combining several signals into a single, complex signal that is spread across the entire channel during transmission (

6] In December 2004, Businessworld was the largest selling business magazine in India.


Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Work Books, Case Study Volumes.