| Nokia and the Global Mobile Phone Industry |  | 
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 Case Details:
 
 Case Code : BSTR167
 Case Length : 12 Pages
 Period : 1999-05
 Organization : MG Rover
 Pub Date : 2005
 Teaching Note : Available
 Countries : Global
 Industry : Mobile Phone
 
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 << Previous Positive Signs Contd...
	
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Net profit rose 18 percent to $1.1 billion. Global handset sales rose 11 percent, prompting Nokia to increase its estimate of the size of the global handset market in 2005 by 100 million to 740 million.Commenting on Nokia's improved performance, Jussi Hyoty (Hyoty), an analyst at 
securities firm FIM Securities, said, "Nokia's result was definitely better than 
expected, and it shows that it's a growth company again."3 
 However, despite these positive signs, several analysts wondered whether Nokia 
would ever be able to dominate the industry as it did in the late 1990s and the 
first two years of the new century, especially in light of the aggressive 
competition posed by several new Asian companies as well as more established 
players like Motorola and Sony Ericsson.
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 |  Background
 Despite the relatively recent emergence of the mobile phone industry globally, 
	Nokia's company history goes back to the 1800s. 
 The company was first set up 
	on the banks of the river Nokia (after which it was named) in southwestern 
	Finland in 1865 by Fredrik Idestam, who was a mining engineer. The original 
	Nokia was a forest industry enterprise that primarily manufactured paper.
 
	
		|  | In 1898, Carl Henrik Lampen, a shopkeeper, and J.E. 
		Segerberg, an engineer, set up the Finnish Rubber Works Ltd. (FRW) to 
		manufacture rubber and associated chemicals. In 1912, Konstantin 
		Wikstrom, an engineer, set up the Finnish Cable Works (FCW) to 
		manufacture electrical cables for lighting purposes. These three 
		companies had business dealings with each other through the early 1900s 
		and eventually merged in 1967 to form the Nokia Corporation. The new 
		company had four major businesses - forestry, rubber, cable and 
		electronics.
 By 1980, Nokia was a large business conglomerate with several businesses 
		ranging from tires to televisions and computers to telecommunications.
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