Alibaba in 2011: Competing in China & Beyond

Alibaba in 2011: Competing in China & Beyond
Case Code: BSTR404
Case Length: 23 Pages
Period: 2004-2011
Pub Date: 2012
Teaching Note: Available
Price: Rs.500
Organization: Alibaba Group
Industry: E-Commerce
Countries: China; Global
Themes: International Business, International Management
Alibaba in 2011: Competing in China & Beyond
Abstract Case Intro 1 Case Intro 2 Excerpts


On November 11, 2011, Bloomberg reported that China's leading e-commerce company, Alibaba Group (Alibaba), in association with Softbank Corporation (Softbank), The Blackstone Group (Blackstone), and Bain Capital (Bain), was considering making a bid for Yahoo! Inc. (Yahoo!). While Jack Ma (Ma), founder and CEO of Alibaba, expressed an interest in buying back Yahoo!'s 40 percent stake in Alibaba, Softbank wanted to buy Yahoo!'s 35 percent stake in Yahoo! Japan. Blackstone and Bain were reported to be participating in the bid to buy Yahoo!'s remaining operations in the US. Alibaba had several Internet businesses focused on various e-commerce business models such as Business-to-Business (B2B), Consumer-to-Consumer(C2C), and Business-to-Consumer (B2C).

It also had a presence in the intensely competitive web search market. In 2010, the company had also launched a transaction-based wholesale platform, AliExpress, for Chinese merchants to sell goods to foreign buyers. Being one of the first companies to enter the Chinese Internet industry, Alibaba played a major role in bringing about an Internet revolution in the country. Alibaba was launched with the vision of serving the small and medium enterprises (SMEs) in China and across the world. As of 2011, it had 69 million registered users spread across more than 240 countries...

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