, Inc.: Driving Disruptive Change in the US Grocery Market, Inc.: Driving Disruptive Change in the US Grocery Market
Case Code: BSTR536
Case Length: 14 Pages
Period: 2007-2017
Pub Date: 2018
Teaching Note: Available
Price: Rs.400
Organization:, Inc
Industry: Grocery Market
Countries: US
Themes: Business Strategy, Corporate Strategy, Inc.: Driving Disruptive Change in the US Grocery Market
Abstract Case Intro 1 Case Intro 2 Excerpts


On June 16, 2017, Seattle-based e-commerce giant, Inc. (Amazon) acquired Whole Foods Market, Inc (Whole Foods), one of the leading natural and organic foods supermarket chains in the US, in an all-cash transaction valued at approximately US$13.7 billion. According to analysts, the deal touted to be Amazon’s biggest acquisition till date, marked a turning point in the company’s strategic efforts to crack the US$800 billion US grocery market. The deal also marked Amazon’s big entry into the brick-and-mortar retail space. The shares of big box retailers such as Wal-Mart Stores, Inc (Walmart), Target Corporation (Target), Costco Wholesale Corporation (Costco), and The Kroger Co (Kroger) tanked with investors worrying about the far-reaching implications of the deal. “By purchasing Whole Foods, Amazon is set to disrupt the $800-billion grocery market in the same way it upended the publishing and consumer electronics industries. Now Amazon is right where it wants to be: everywhere. It has surpassed its original goal of being the “everything store” and is fast on its way to becoming the “everything everywhere” store,” said Sean Kervin (Kervin) practice director, customer experience, at Clear Peak, a management & analytics consulting firm... ” ...

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