Auchan: Successfully Traversing the Russian Retail Landscape?

Auchan: Successfully Traversing the Russian Retail Landscape?
Case Code: BSTR589
Case Length: 17 Pages
Period: 2002-2019
Pub Date: 2019
Teaching Note: Available
Price: Rs.500
Organization: Auchan Retail Russia
Industry: Retailing
Countries: Russia, France
Themes: International Business, International Marketing, Consumer Behavior, Strategy Formulation
Samsung Galaxy Taking on Apple iPhone?
Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 1961, the first Auchan Retail store was started by Gérard Mulliez in northern France. In 1967, Auchan Retail’s first hypermarket was opened in Roncq (northern France). Two years later, the company set up a shopping center featuring 30 stores in Englos (Lille), a first in Europe. In 1976, a real-estate subsidiary called Immochan was created. Over the next few years, the company grew gradually in France, opening several hypermarkets...

Buy this case study (Please select any one of the payment options)

Price: Rs.500
Price: Rs.500
PayPal (11 USD)

Custom Search