Bajaj Electricals Limited: High Voltage Transformation?

Bajaj Electricals Limited: High Voltage Transformation?
Case Code: BSTR311
Case Length: 19 Pages
Period: 2000-2008
Pub Date: 2009
Teaching Note: Available
Price: Rs.300
Organization: Bajaj Electricals Ltd.
Industry: Electricals and Electronics
Countries: India
Themes: Turnaround Management, Organizational Structure, Distribution
Bajaj Electricals Limited: High Voltage Transformation?
Abstract Case Intro 1 Case Intro 2 Excerpts


The Turnaround Plan

Mission Excell was a detailed revamp exercise that involved various avenues for top-line and bottom-line improvements, besides a comprehensive strategy for business growth along with organizational and financial restructuring...

The Resultant Turnaround

The strategic, operational, distributional, and marketing initiatives of the company bore fruit and helped the company achieve its growth objectives. BEL had targeted under its internal objective "Operation Triumph 1001"to become a 1001 crore (10,010 million) turnover company in 2007 and it planned to double its turnover by 2009-10 and quadruple it by 2014-15 (another six years)...


Exhibit I: Financial Highlights of BEL: 2001-2008
Exhibit II: Financial Highlights of BEL: 1990-2001
Exhibit III: BEL in the Context of the Bajaj Group
Exhibit IV: A Brief Note on R Ramakrishnan
Exhibit V: Organizational Structure of Bajaj Electricals -Before and After 2000
Exhibit VI: Bajaj Electricals -Main Strategic Alliances and Tie ups Across Product Categories
Exhibit VII: Use of Market Potential Value (MPV) Index to Revamp Distribution Structure at BEL

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